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Moses to Help Steer Attention, Students to UTI

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PHOENIX — Moses Inc. will help Universal Technical Institute (UTI) tune up the trade school’s national marketing efforts by providing strategic planning, market research and creative assistance.

Phoenix-based UTI, a national technician training school with 14 locations across eight states, selected Moses to help bring awareness to the skills gap in the U.S. and the opportunity that brings to young men and women who aren’t interested in the traditional four year college path.

UTI has graduated more than 190,000 students over the past 50 years. The school has placed skilled technicians in the automotive, diesel, marine and motorcycle industries along with NASCAR.

Moses will collaborate with the UTI team and assist in ongoing market research, audience evaluation, brand and message refinement, and high-level creative direction. The agency will help plan and develop national and local marketing strategies designed to attract and engage a new generation of students.

For more information, contact Steve Clawson at (602) 417-1349 or email sclawson@mosesinc.com
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