We conducted a full brand audit that revealed a complete overhaul was needed. We tackled everything: brand positioning, messaging, product pricing strategies, an updated logo and packaging, a new website, marketing and sales collateral, tradeshow displays — you name it. A rebrand and a rescue mission in one, we were essentially rebuilding a car that was already in motion.
Social media was an untapped resource for Dazzle Dry. So Moses set to work developing a direct-to-consumer strategy to increase awareness and drive traffic to the newly launched website. We created content that was as original as it was sharable across a variety of platforms, established an influencer marketing program to give Dazzle Dry some much-needed social media cred, and developed a highly efficacious digital campaign strategy to boost followers and drive sales; It was tagged at New York Fashion Week, by celebrity nail artists and featured in InStyle Magazine. We turned a nail industry insider only brand into one of the fastest growing clean beauty companies.
The site featured a clean design reflective of the brand, easy navigation, and tools that allowed Dazzle Dry to track valuable insights in a way they never had before. Moses immediately saw an opportunity to position them as a luxury brand by increasing the price of their product and creating campaigns designed to raise awareness of underperforming products. This resulted in 35% increase in the average order value. To top it all off, we did a complete overhaul of their email marketing and increased subscribers by 1,813.2%. Not too shabby for their first year with Moses.