MOSES INC.
OBJECTIVE

Kinesis Gaming

At Moses, we are a work-hard-play-hard team of innovators who always deliver. Maybe that’s why the serious gamers over at Kinesis Gaming knew that we’d be a perfect fit for their revolutionary, signature gaming tool, The Freestyle Edge. The high-performance split keyboard was designed to give players the upper hand in the gaming world but it still needed the creatives at Moses to make sure it had the advantage over its competitors.

OBJECTIVE

OBJECTIVE

As the first of its kind, the Freestyle Edge didn’t just need to make an introduction, it needed to make an entrance. Moses was tasked with putting together a promotional video that would not only debut the new gaming device but also define what made it so exceptional – everything from its revolutionary design to its cutting-edge features.

IDEA

IDEA

In just over 40 seconds, Moses would need to create a video that delivered as much excitement as it did understanding on what the Freestyle Edge was capable of in the gaming world. To do this, we set our sights on producing a high-velocity video that highlighted the Edge’s features with immediate graphics. No fluffy copy. No cheesy sales gimmicks. Just dynamic visuals.

SOLUTION

Through animated motion graphics, eye-catching glitch effects, and adrenaline-pumping audiovisuals, Moses produced a promo video that was both informative and enticing.  It gave viewers an immediate understanding of the Freestyle Edge’s capabilities and ultimately garnered so much excitement from backers that Kinesis Gaming nearly doubled its Kickstarter funding goal.