The holiday overhaul would first require a Christmas theme that spoke to children and adults alike. From there we would need to design an exterior wrap to cover Valley Metro’s buses and light rail trains as well as interior décor that not only remained consistent with the theme but also elevated the riders’ experience. Last but not least, we would need to design an easy takeaway item for Valley Metro patrons: a holiday ornament.
Juxtaposing childhood nostalgia with modern day transportation, we developed a holiday campaign centered around The Polar Express. The exterior wrap would give buses and light rail trains the appearance of an illustrated but lifelike Polar Express train; so while passengers weren’t really headed to Santa’s workshop, they could at least, for a brief commute, pretend they were.
With a custom illustrated transit wrap and interior installations of holiday décor such as accessorized garlands and ribbons, Valley Metro transit was once again transformed into an eye-catching Christmas display. To top it all off, Moses produced a series of timeless wooden ornaments commemorating the Valley Metro Polar Express so that even after the décor was taken down and the wraps were removed, residents could still remember special occasion. Not only did the project win over the client and their audience, it also brought home another award for Moses. Merry Christmas indeed.