MOSES INC.
OBJECTIVE

Power A

A company that’s serious about having fun? We can get behind that. When Power A approached Moses to hype up their latest gaming innovation, The Fusion Controller for Xbox One, we were more than happy to level up. The high-energy video would need to get serious gamers excited about the innovative new controller while also showcasing its many cutting-edge features.

OBJECTIVE

OBJECTIVE

To make it happen, we created a 3D model of the Fusion Controller for animation, then added video glitch effects in post-production to sync with the music and give the video an overall edgier feel. As the video explored the controller from different angles, we added graphics that called out the Fusion’s more advanced features, like interchangeable analog sticks and quick trigger locks.  In the end, we created a 60-hype video that won over the client, their consumers, and incidentally the Addy Awards judges.

PowerA1.jpg

Fusion Controller