Raving Rabbids TV Party would be the first game to use Nintendo’s popular Wii Fit board as a controller rather than just an exercise platform. To play the game, users would be able to sit and ride their Wii Fit boards.
To promote Ubisoft’s original gaming concept, Moses turned to an original strategy. We developed a campaign of television spots that called out traditional games “you can’t play with your butt.” Spots included a man attempting to play archery with his ass, a family attempting to play charades with their butts, and - well, you get the idea.
Ubisoft was thrilled with the campaign. Besides winning many creative awards, including being named the funniest commercial in Germany, TV Party exceeded sales goals, becoming the most successful of all the Raving Rabbids games.