The Valley’s premiere public transportation provider had teamed up with downtown Phoenix’s hottest venue to give event tickets holders a free ride to and from their favorite arena. But they needed Moses to spread the word and, more importantly, sell potential commuters on it.
Between the endless distractions of cell phones screens and (fingers crossed) looking at the road, it’s easy to miss a message – especially one printed on a billboard or bus stop. So right off the bat, we knew the style and messaging of this campaign had to be a triple threat: eye-catching, concise, and catchy. It needs to grab you, get through to you, and ultimately stick with you.
Cue the streamlined graphics and equally streamlined copy. We juxtaposed clever word play and design thinking to deliver a message that made sense and made an impact. This was something people could and would remember in the future. Sure, it may seem simple but the ripple effect was something much more complex. It starts with a free ride to the game and eventually becomes a new mentality about public transit.