MOSES INC.
OBJECTIVE

Visit Talking Stick

When the Salt River Pima-Maricopa Indian Community (SRPMIC) hired Moses to create a comprehensive site that would serve as a virtual concierge to all of its entertainment enterprises, better known as the Talking Stick Corridor – including a casino, a golf course, a raceway, an aquarium, and an interactive rainforest habitat just to name a few – we knew we had our work cut out for us.

OBJECTIVE

OBJECTIVE

To quote our dear pal Liam Neeson, we at Moses have a particular set of skills when it comes to tourism. Combine that with out passion for churning out award-winning work, and you’ve got an agency that’s more than willing to get its hands dirty. We immediately set to work identifying the challenges of Talking Stick – primarily an inability to maintain and update the site in real time – and how we could best build a site that not only took those limitations into consideration but also took their brand to the next level.

IDEA

IDEA

Together with the client, we presented a list of key features that would significantly benefit the Talking Stick Corridor, such as improved consumer communication and interactions, social media integration, a downloadable visitor guide, a newsletter sign-up, an up-to-date weather icon, and an easy-to-use content management system. With the help of these features and some forward-thinking design, we would create a site that helped visitors plan a unique getaway to experience Talking Stick’s Native American culture and beautiful southwestern landscapes.

Solution

Solution

The only thing better than cuddling a room full of Labrador puppies is knocking a project out of the park, which exactly what we did with the new Talking Stick site. Not only it did deliver an all-encompassing exploration of everything the Talking Stick Corridor had to offer, it did so in a visually engaging way: dynamic images, videos, and interactivity. To draw even more visitors, we improve SEO and made sure the site was adaptive to all devices. The end result? A digital user experience that was just as good as the real thing.

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